Work Samples
Everglades Boats Catalog
I created engaging copy for the Everglades Boats catalog, highlighting the unique features and performance of each model. This project involved coordinating photoshoots for each model and working closely with a graphic designer to ensure a visually engaging design that aligned with the website, provided product information in a cohesive and easy to digest presentation, and showcases the brand’s commitment to quality and innovation.
Everglades Boats Product Information Guide
Updated continuously to showcase the most up to date model specifications, I created a product information guide that dealers and factory representatives can download onto their phone for quick and easy reference. All pages are linked in the table of contents so users can easily jump to the product they need information on, and each product section has website links to sales tools.
The Taste of TUUCI
In 2020, when COVID had the biggest impact on travel and business, I came up with the concept of a cookbook that highlights local Miami restaurants for our annual end of year holiday gift to partners and customers. TUUCI is inspired by Miami’s heritage, and Miami is a melting pot of cultures which is highlighted by this project that went on to influence various other projects including additional cookbooks and cocktail books. I identified and secured the restaurants included in this book, worked with the chefs to refine the recipes, scheduled and attended the photoshoots, wrote the copy, worked with the graphic designer and printer to bring this amazing project to life, and handled the logistics of delivering this gift to domestic and international recipients.
Amanda Aloy 